We are

WHITEOOT

  • Hans

    Erster Tester von Carving Ski> 45 Jahre Materialerfahrung im WintersportExperte in Automatisierungstechnologie

  • Moritz - Sustainability expert & numbers person

    Nachhaltigkeitsexperte

    Netzwerkenthusiast, Business Development

  • Lucas - 120 days of skiing & digital tinkerer

    ehm. Rennläufer | 150 Skitag pro Jahr

    Fotograf, Model, Marketingexperte
The Founders

Two friends, one vision : to make winter sports more sustainable and honest, without sacrificing fun or performance.

The idea for WhiteRoot was born on a chairlift – somewhere between sunshine, fresh mountain air and the thought:

"We need to get this wax outside!"

As avid skiers, we often wondered why ski wax is mostly made from petroleum and synthetic materials. Then Hans came to Saalbach after work, as he did every weekend.

"Guys, I heard something we have to try out!"

The WhiteRoot wax

That's what we called it when we started taking the idea more seriously.

It's a blend of different fats from high-quality vegetables . After several tests during the current 24/25 season, it has proven to be incredibly effective.

We then pursued this idea further, researched, analyzed, and conducted market research. We are so excited about it and therefore hope for a massive impact on our world.

OUR GOAL

You should realize that everyone can contribute their part to something great!

With WhiteRoot wax, you don't even have to sacrifice your usual performance.

but you can plunge into the slopes with a clear conscience and carve your curves into the grooves with full enjoyment!

"Every degree lower brings you one percent closer to your summer body."

~ Lucas